9 Live

9 Live is German former entertainment television network owned by ProSiebenSat.1 Media. The channel broadcasts game-shows, quiz, series programmings.

History

As TM3

In October 1999, an application for approval was submitted by Bayerischen Landeszentrale für neue Medien was approved the following six programming blocks:

TM3 Leben & Wohnen: Traumgarten
TM3 Leben & Wohnen: Schönes Ambiente
TM3 Leben & Wohnen: Gesundes Genießen
TM3 Leben & Wohnen: Typgerechte Mode
TM3 Sport
TM3 Kinospass

In the same year, the former "Women’s channel" purchased the broadcasting rights for the UEFA Champions League, for DM850 million, for four years, and broadcast live for one season before it was sold to RTL and Premiere in 2000.

On early 2001 was the start of TM3 travel show, Urlaubsreif, which was renamed that same year to Sonnenklar. Through the concept of this show, the channel Sonnenklar.TV was founded in 2003.

News Corporation took over the transmitter between 1999 and 2000 and turned him into a "Champions League channel". However, the interest subsided already in 2001, and it was taken over by H.O.T. Networks and ProSiebenSat.1 Media.

As of April 23, 2001, TM3 started live interactive entertainment (13 hours a day) under the slogan "So live wie das Leben", paving the way for the follow-up 9 Live.

As 9 Live

9 Live was launched on 1 September 2001 replaced TM3. Former Managing Director Christiane zu Salm sold her shares to ProSiebenSat.1 Media in 2005. 9 Live was a wholly owned subsidiary of ProSiebenSat.1 Media. 9 Live was licensed by Bayerischen Landeszentrale für neue Medien.

As of January 1, 2007, 9 Live was responsible for the entire value added services business of the Media Group and the call-in formats for Sat.1, ProSieben and Kabel Eins. Also Betty and Blucom are summarized in the iTV area of 9 Live.

The turnover of 9 Live amounted to 60.6 million euros in 2002 and 78.7 million euros in 2003. According to the marketing company IP Deutschland, 9 Live generated gross advertising revenues of € 20.577 million in the 2006 financial year. In the first quarter of 2011, sales amounted to 9.2 million euros. On October 21, 2010, 9 Live changed its design to 16:9 and introduced new color schemes for tummy tucks, cues, and game graphics: yellows dominated lunchtime, the night before, blues were used, and in primetime red and blue-violet colors were dominant. Silver colors were used for special broadcasts. In addition, the station announced that at the turn of 2010/11 its analogue operation via Astra will be discontinued. From 2011 on, 9 Live was exclusively digitally received.

On May 31, 2011, 9Live ceased its live production program and exhibited only fictional programs; Reason had been according to channel data revenue declines of 34% compared to the previous year's quarter of 2010. ProSiebenSat.1 Media thus separated itself from all business activities in the area of call-in competitions. From 1 June 2011, 9 Live cooperated with Astro TV and sent infomercials, in the regular program, the archive of ProSiebenSat.1 Media was used: Among other things, older series such as Inspector Rex, Für alle Fälle Stefanie and Who's the Boss?, but also free-TV premieres like Deadline jede Sekunde zählt and The Practice.