TV10 is Swedish private television network owned by Nordic Entertainment Group. The channel broadcasts sports and documentaries programmings.
At the beginning there is the channel of several operators like Boxer, Com Hem, Telia, Tele2 and Viasat. From the beginning, the channel took over all sporting events from Viasat's other TV channels. In 2011, however, TV3 and TV6 began to broadcast sports again. Among other things, the channel will broadcast American football from NFL, basketball, boxing and the Champions League football. The channel is partially advertised, but the channel also costs extra on most operators. TV10 broadcasted, among other things, Sweden's European Championship qualifier match in San Marino on September 7, 2010. The channel also took over the morning program Rivstart from TV6. TV10 will also broadcast the World Cup in Bandy on October 17th; You will see the semifinals and the finals played in Göransson Arena, Sandviken.
Reception[]
The audience was highly critical when it was decided that TV10 would send the Sweden-San Marino match because 70% of households have access to the channel, while the TV3 and TV6 sister channels account for 85% of households.