France 3 and radio station France Bleu will gradually be replaced by the Ici brand in the coming months.
The two leaders announce that the name Ici will be the new identity of their local channels, even if the specific names for each station and each media are still to be determined.
They made this revelation during a joint visit to Rennes, where their teams will collaborate from 2024. They are launching three major initiatives for France 3 and France Bleu: a common editorial direction, a single brand and a pooling of resources. However, they emphasize that this does not mean a merger, each media retaining its identity and staff.
Regarding the future collaboration between France 3 and France Bleu, Delphine Ernotte Cunci declares that this is a major step in the evolution of public broadcasting, aiming to get closer to the public.
Sibyle Veil adds that beyond their current common media France Info, they are beginning a crucial phase with Ici, capitalizing on their synergies. She explains that this alliance was born from a necessity: to avoid competition by joining forces.
Source: telesatellite.com